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Utu Charity Organization
Website Redesign
utu web cover.png
Timeline
August - September 2022
Role
UX/UI & Web Designer
The Client
Utu Charity Organization is a registered Kenyan non-governmental organization with a goal to build resilient communities by promoting good health, sanitation and overall welfare.
It was born from the desire for more tangible and intentional action to improve the lives of those around us. The word ‘utu’ means humanity in the Swahili language.


The Challenge
The existing one-page website has more cons than pros
utu web challenge.png
The Solution
A single source of information for volunteers and potential sponsors to improve accountability and transparency.
  • Clean and simple user interface for a modern look, feel and experience
     
  • Information architecture structured in tabs for easy navigation and updating
     
  • Volunteering and donation CTAs directly from the home page
 
  • Graphic elements and negative space
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User Research
The website is text heavy and project pictures would help improve session duration
Accountability, transparency and trust are key for a non-governmental organization.
utu_web_affinity 1.png
utu web findings.png
User Personas
utu web persona 1.jpg
utu web persona 2.jpg
Information Architecture and Ideation
Utu IA.jpg
utu web midfi.jpg
user flow design based on findings to inform navigation
mid fidelity wireframes of select screens for stakeholder reviews

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