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agrix
UX/UI Design
Timeline
August 2022
Role
UX/UI Designer
The Challenge
The use of middlemen to take farmers’ products to market negatively affects their bottom line
Farmers encounter high production costs but hardly get fair pricing for their products from middlemen, the bulk farm gate buyers, who buy at very low prices.
The Solution
Place the farmer at the centre of the agricultural market
Improve yield
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Updates on agricultural trends
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Weather forecasting for planning purposes
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Access to expert consultations
Maximize revenue
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Track farm(s) progress
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Effectively plan planting and harvest seasons
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Keep updated inventory records
Eliminate the middleman
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Buy directly from input and equipment vendors
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Sell directly to wholesalers and retailers through in-app stores
User Research
Seasoned and novice farmers are open to exploiting technology to help them improve yield and returns
This would dispel the association between farming and marginal profits; and encourage new farmers, thus improving food security.
User Persona
Information Architecture and Ideation
user flow design to inform navigation
mid fidelity wireframes of select screens for stakeholder reviews
The Final Product
Splash Screen
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highlighting value propositions
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static for easy loading even in low connectivity regions
Sign Up
account creation
Profile
account settings and updates
Verification
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farmer and farm registration for user database
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collection of additional user data after sign up
Home
competitive edge with expert consultations and redeemable point system gamification
My Farm
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prominent icon for visual emphasis
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self-logging of key farm-related data
Buy - Categories
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buttons and full screen flat menu navigation for categories
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static (gamification) points balance
Buy - Browse
items organized in tabs for easy navigation back and forth
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